Rose Ak
Previously, Rose was the Chief Marketing Officer of SAP, a business to business commerce network entity. She was accountable for the development of the marketing strategy across the globe and rebuilt the company’s 18-year-old brand within her first seven months in the role. During her tenure, the business achieved double-digit revenue growth for eight consecutive quarters. Prior to joining SAP, she spent 6 years as the head of Marketing and Business Services after leading Public Affairs, Corporate Communications and Media Relations for the Global Business Travel division. Under her leadership, Rose built a global organization recognized for developing a strong brand and consistent messaging that gave the business a leading voice in the industry. Throughout her career, she can be credited with many industry “firsts” – including launching the first ever business travel industry forum in China; creating the first customer loyalty product in the industry that used gamification mechanics.