Biography:
Previously, Rose was the Chief Marketing Officer of SAP, a business to business commerce network entity. She was accountable for the development of the marketing strategy across the globe and rebuilt the company’s 18-year-old brand within her first seven months in the role. During her tenure, the business achieved double-digit revenue growth for eight consecutive quarters. Prior to joining SAP, she spent 6 years as the head of Marketing and Business Services after leading Public Affairs, Corporate Communications and Media Relations for the Global Business Travel division. Under her leadership, Rose built a global organization recognized for developing a strong brand and consistent messaging that gave the business a leading voice in the industry. Throughout her career, she can be credited with many industry “firsts” – including launching the first ever business travel industry forum in China; creating the first customer loyalty product in the industry that used gamification mechanics.
Personal Information:
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze company’s marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns